Hi, I’m Alden — the person behind The Event Corner.

My journey into events started during my undergrad in India, when I picked up small freelance shifts on weekends — registration desks, ushering, backstage support. What began as extra cash quickly turned into genuine curiosity, especially after seeing how a completely empty space could become a stage full of life, energy, and thousands of people.

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That spark eventually brought me to the UK, where I completed my Master’s in International Event Management and now work as an Event Executive in London, supporting conferences, awards, summits, and large-scale projects.

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Along the way, I realised something important:
most event professionals learn on the job — often the hard way.
There isn’t enough honest, practical advice for people who are just entering the industry or trying to grow in it.

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That’s why I created The Event Corner — a space to share real lessons, clear strategies, and easy-to-use tools that make event planning feel less overwhelming and a lot more intentional.

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Here, you’ll find content on:

• Event strategy & planning

• Careers & early skills

• Event tech, AI & hybrid formats

• Marketing & audience engagement

• Festivals, trade shows & inspiration
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Whether you’re planning your first event or building a long-term career, I hope this space helps you learn, grow, and feel supported in an industry that moves fast — and sometimes feels chaotic.

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Thanks for being here.

Let’s plan smarter, create better experiences, and enjoy the journey.