You know that feeling when an event finally clicks, when the guests are buzzing, the sponsors are smiling, and even the Wi-Fi behaves? That’s not luck. That’s strategy. A 360° event strategy , to be exact. But what does that really mean? And how can we, as event planners, turn the endless to-do lists, stakeholder demands, and late-night coffee runs into something that actually  delivers a return on investment, both for our clients and ourselves? Let’s dive in. What Exactly Is
